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Deliverability
5 min read

Stop Guessing: Why We Built Inbox Placement Testing into the Core

The 'Send and Pray' method is dead. Here's how to know exactly where your emails land.

Andreas Hatlem

Andreas Hatlem

Author

Stop Guessing: Why We Built Inbox Placement Testing into the Core

There is nothing worse than the "Send and Pray" method. You craft a perfect email, hit send, and then... silence. You don't know if your users hated it, or if they just never saw it. For a long time, this was the status quo in email marketing. We decided that wasn't acceptable.

Why We Built Inbox Placement Testing into the Core

Deliverability isn't a black box; it's a measurable science. But most tools force you to pay extra for a separate "testing" service. We believed it should be part of your daily workflow. That's why we built our Seed List System directly into GetMailer.

How It Works

Before you send a major campaign, our system allows you to send a test blast to a distributed network of "seed" mailboxes—real accounts we monitor across Gmail, Outlook, Yahoo, and iCloud. We don't just tell you if it bounced; we tell you exactly where it landed.

  • The Primary Inbox: The holy grail.
  • The Promotions Tab: Common for marketing, but lower visibility.
  • The Spam Folder: The danger zone.

The "Grade" System

We aggregate these results into a simple grade (A through F). If you get a 'C', we'll tell you why. Maybe your authentication failed on Outlook. Maybe your subject line triggered a Yahoo spam filter. We give you actionable feedback before you burn your list.

We’ve found that users who test before they send see a 30% reduction in spam complaints because they catch issues early. It’s about having confidence. When you hit "Send" on GetMailer, you shouldn't be hoping. You should be knowing.

Inbox PlacementTesting

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